Consumers happy to pay a ‘green’ premium
A survey of 2,000 people across five countries in Europe by research firm Canalys has shown that the majority of European consumers are happy to pay a small premium for environmentally friendly technology.
The research found that 55% of consumers interviewed agree or agreed strongly with the statement ‘I would pay up to a 10% premium for electronic products that were manufactured in a more environmentally conscious way.’ The survey also showed that there was little variation in attitudes between the genders, income groups, or different education levels. Researchers have said this is probably down to the increased media coverage of environment and green issues over the last year which has helped raise the profile of eco-friendly goods across all social groups.
Many companies are jumping on the ‘green’ bandwagon including Dell, HP and Intel to name but a few. The result of this latest survey be seen as encouraging as it shows that consumers will be willing to absorb some of the costs associated with producing greener products.
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